Our strategy

Advancing how Canadians connect with each other and the world

Bell’s goal is to advance how Canadians connect with each other and the world, enabled by a strategy that builds on our competitive strengths and embraces the new opportunities of the integrated digital future.

Bell’s 6 Strategic Imperatives underscore our leadership in broadband networks, service innovation and content creation, and position the Bell team for continued leadership in a fast-changing communications marketplace. As we deliver the next-generation of digital connections and services to Canadians, the Bell team’s role is to champion customer experience in this new world of communication possibilities.

For more information, please download the 2018 annual report

Build the best networks

Drive growth with innovative services

Deliver the most compelling content

Champion customer experience

Operate with agility and cost efficiency

Engage and invest in our people